Architecture & engineering adjacency from day one.
Jason Deichert, founder. Cofounder of BuildGravity (construction technology, the holding entity above Keystone) with Jamie Banks, principal architect at Banks Architecture. The architecture sales motion is the founders' day job. The sales engine is the operational instrument we set up and operate for other architecture and engineering firms running the same motion.
The configuration is opinionated. We pick the features that fit your firm's vertical and motion. Your firm does not configure a platform. Your firm sees the work that wins the next proposal.
Questions an architecture or engineering principal actually asks
What does the leads guarantee actually cover?
From signing, the customized engine goes live inside two weeks. If the engine has not produced a qualified lead inside the first month of live operation, the build fee and the first month of retainer are refunded. The definition of "qualified lead" is locked in the GTM plan, signed by both sides before the build week starts.
Two weeks. How is that possible?
Because we are configuring an engine we already operate, not engineering net-new infrastructure per firm. The same six primitives running paid lead flow for DVW4EA today are configured against your firm's vertical and motion. Two weeks is the set-up timeline.
How is this different from hiring a marketing person?
A marketing hire runs $80K to $120K in salary, plus benefits, plus the platform spend. Our build fee runs $8K to $15K; the ongoing retainer runs $2K to $5K per month. Both refunded if no qualified lead lands inside month one. The math beats a $90K-plus marketing hire and tooling, and your firm sees qualified meetings on the calendar inside two weeks instead of month six.
What does "grows with your business" mean operationally?
The two-week set-up is v1. After that, we roll out custom tools as the firm signals readiness. RFP intake portals. Qualifications package version trackers. Project-update dashboards for repeat clients. Each one ships when your motion is ready for it. Same monthly retainer covers the rollout.
We win on referrals and RFPs. Do we even need this?
You probably need less than a sales-cycle-agnostic platform would sell you. We pick the parts of the engine that fit your motion. If your firm closes ninety percent of revenue from referrals and RFPs, the engine focuses on referral nurture, RFP deadline tracking, and proposal follow-up. The plan picks the configuration before the set-up week starts.
I do not want junk leads landing on my desk.
The qualification routing eliminates junk before the principal sees it. Inbound leads run through an ICP filter and a qualification SMS exchange. Below-threshold prospects get a polite redirect. Above-threshold prospects get a booked call on your calendar with the qualifying context attached. Your receptionist can also handle first contact if that is the firm's preference.
RFPs close three to nine months out. How can you guarantee leads inside month one?
Qualified leads, not closed deals. The guarantee is on the top of the funnel (an inbound prospect inside your ICP, with budget signal, who books a call on your calendar via the engine). The deal close inside that prospect's pipeline can run three to nine months. The engine catches the lead in the moment of decision to engage and runs the long follow-up through the body of the funnel.
What happens to my pipeline if you go away?
Your firm keeps the GTM plan, the landing page, the configured Cal.com flow, and the contact data export. The Telnyx number, the paid ad pipeline, and the follow-up sequences turn off. Your firm can re-stand them up with a successor operator. We do not hold your contact data hostage.
