Architecture & engineering adjacency from day one.
Jason Deichert, founder. Cofounder of BuildGravity (construction technology, the holding entity above Keystone) with Jamie Banks, principal architect at Banks Architecture. The architecture sales motion is the founders' day job. The sales engine is the operational instrument we set up and operate for other architecture and engineering firms running the same motion.
The refund is paid out of Metabus if no qualified lead lands inside month one. Incentives aligned: we make money when the firm gets leads, not when the firm signs the engagement.
DVW4EA is the most recent paid client. Same six primitives configured for a different industry, producing paid lead flow today. The leads guarantee tracks every engagement going forward.
Questions an architecture or engineering principal actually asks
What counts as a qualified lead?
An inbound prospect inside your firm's ICP, with budget signal, who books a call on your calendar via the engine. The exact definition (size threshold, project type, geography, budget signal) is locked in the GTM plan and signed by both sides before the build week starts. The definition is in the contract, not subject to interpretation after the fact.
How is the two-week set-up possible?
Because we are configuring an engine we already operate, not engineering net-new infrastructure per firm. The dialer, the SMS pipeline, the Cal booking flow, the paid ad pipeline, the follow-up sequences are the same six primitives running paid lead flow for DVW4EA today. We set them up against your firm's vertical and motion. Two weeks is the set-up timeline.
What if you miss the two-week set-up date?
The day-seven ship sub-guarantee covers this. If we are not live by end of business day seven of the build week, the firm pays nothing for week one and the retainer does not start until live. We continue at our cost. The sub-guarantee makes the leads guarantee honorable; the firm cannot get a qualified lead from an engine that is not yet running.
How is this different from hiring a marketing person?
A marketing hire runs $80K to $120K in salary, plus benefits, plus the platform spend, plus the time-to-competence delay. Our build fee runs $8K to $15K; the ongoing retainer runs $2K to $5K per month. Both refunded if no qualified lead lands inside month one. The math beats a $90K-plus marketing hire and tooling, and our cash is behind the leads outcome.
Why two new engagements per month?
Two is what we can credibly stand up against the GTM plans we write. We would rather queue your firm and tell you when the next slot opens than overcommit and fail the leads guarantee. The cap is the honesty mechanism behind the refund.
RFPs close three to nine months out. How can you guarantee leads inside month one?
Qualified leads, not closed deals. The guarantee is on the top of the funnel (an inbound prospect inside your ICP, with budget signal, who books a call on your calendar via the engine). The deal close inside that prospect's pipeline can run three to nine months. The engine catches the lead in the moment of decision to engage and runs the long follow-up through the body of the funnel.
What happens if we cancel the retainer?
Your firm keeps the GTM plan, the landing page, the configured Cal.com flow, and the contact data export. The Telnyx number, the paid ad pipeline, and the follow-up sequences turn off. Your firm can re-stand them up with a successor operator. We do not hold your contact data hostage.
Do you do RFP writing?
No. We are the sales engine, not the proposal team. We surface the RFP, track the deadline, and run the follow-up cadence. Your firm writes the proposal.
