Architecture & engineering adjacency from day one.
Jason Deichert, founder. Cofounder of BuildGravity (construction technology, the holding entity above Keystone) with Jamie Banks, principal architect at Banks Architecture. The architecture sales motion is the founders' day job. The sales engine is the operational instrument we set up and operate for other architecture and engineering firms running the same motion.
No account manager between you and the work. The plan is written by the operator who runs your engine. The engine runs on the same toolchain we operate every day for ourselves and for client firms.
Questions an architecture or engineering principal actually asks
What does the leads guarantee actually cover?
From the day you sign, the customized engine goes live inside two weeks. If the engine has not produced a qualified lead inside the first month of live operation, the build fee and the first month of retainer are refunded. The definition of "qualified lead" is set in the GTM plan and signed by both sides before the build week starts. Your firm keeps the plan, the landing page, the Cal.com flow, and the contact data either way.
Two weeks. How is that possible?
Because we are configuring an engine we already operate, not engineering from scratch per firm. The dialer, the SMS pipeline, the Cal booking flow, the paid ad pipeline, the follow-up sequences are the same six primitives running paid lead flow for DVW4EA today. We set them up against your firm's vertical and motion. Two weeks is the set-up timeline.
How is this different from hiring a marketing person?
A marketing hire runs $80K to $120K in salary, plus benefits, plus the platform spend they will need, plus the time-to-competence delay while they learn your firm's proposal motion. We sell the alternative. The build fee runs $8K to $15K. The ongoing retainer runs $2K to $5K per month. Both refunded if no qualified lead lands inside month one. The math beats a $90K-plus marketing hire and tooling, and your firm sees qualified meetings on the calendar inside two weeks instead of month six.
What does "grows with your business" mean operationally?
The two-week set-up is v1. After that, we roll out custom tools as the firm signals readiness. RFP intake portals. Qualifications package version trackers. Project-update dashboards for repeat clients. Document review workbenches. Each one ships when your sales motion has matured enough to use it well. Same monthly retainer covers the rollout. The firm does not sign a new contract every time a new tool comes online.
RFPs close three to nine months out. How can you guarantee leads inside month one?
Qualified leads, not closed deals. The guarantee is on the top of the funnel (an inbound prospect inside your ICP, with budget signal, who books a call on your calendar via the engine). The deal close inside that prospect's pipeline can run three to nine months. The engine catches the lead in the moment of decision to engage and runs the long follow-up through the body of the funnel.
What happens to my pipeline if you go away?
Your firm keeps the GTM plan, the landing page, the configured Cal.com flow, and the contact data export. The plan is the operating document; it does not depend on us to keep working. The Telnyx number and the paid ad pipeline live inside our operating stack and turn off; your firm can re-stand them up with a successor operator. We do not hold your contact data hostage.
We already have a CRM. (Or we have nothing.)
Either way, fine. We run our own dialer and our own follow-up sequences; we do not migrate your CRM. Where your existing system already holds the project record, we integrate the engine to it. Where it is empty or absent, the engine becomes the inbound system of record for the new pipeline.
I do not want junk leads landing on my desk.
The qualification routing eliminates junk before the principal sees it. Inbound leads run through an ICP filter and a qualification SMS exchange. Below-threshold prospects get a polite redirect. Above-threshold prospects get a booked call on your calendar with the qualifying context attached. Your receptionist can also handle first contact if that is the firm's preference.
Do you do RFP writing?
No. We are the sales engine, not the proposal team. We surface the RFP, track the deadline, and run the follow-up cadence. Your firm writes the proposal.
